Oracle iStore Overeview:Oracle iStore is a Web-based application that lets businesses establish flexible, robust Internet storefronts. In the Site Administration Application, merchants create and maintain sites which, in the Customer Application, appear as stores, allowing customer users to make online purchases. Strong integration with a variety of other Oracle applications – including Oracle Inventory and Oracle Order Management -- provides an extensive range of e-merchandising capabilities.
Implementing Oracle iStore enables businesses to:•Build, test, and launch sophisticated online stores in multiple languages and currencies
•Deploy sites in business partner, business-to-business (B2B) and business-to-consumer (B2C) scenarios
•Target different customer segments and/or organizations
•Capture and track customer information and activities
•View reports about the activities in the online stores
•Provide a full range of online purchasing capabilities, including:
-Customer home page that can portal into other applications
-Flexible pricing, including qualifiers, modifiers, and customer-specific prices
-Credit card security features, including risk management and credit card number verification
-Sales assistance, including terms and conditions and published quotes
-Collaborative purchasing (shared carts and shared quotes)
-Regular or Express checkout
-Secure storage of customer addresses and credit card data
-Shopping lists and Direct Item Entry
-Address defaulting into carts
-Services (e.g., extended warranties)
-Promotional goods
-Telecommunications service ordering (TSO) item support
-User maintenance by administrative customer users (primary users)
-Order tracking, cancellation, returns, and access to customer installed base
In addition, organizations can build integrated sites which support users of Oracle iSupport and Oracle Partner Management applications.
Oracle iStore consists of two distinct, but integrated user interfaces:The Site Administration Application and the Customer Application.
Introduction to the Site Administration ApplicationThe Site Administration Application allows administrators to create and maintain multiple sites, catalogs, and related business rules.
Highlights include:•Create and maintain unlimited number of sites, including those that support users of Oracle iSupport and Oracle Partner Management
•Set up site business rules, such as price lists, and payment and shipping methods
•Build product catalogs, leveraging the powerful Oracle Inventory application
•Change site look and feel, including adding content and picking section and product display templates
•View and configure Oracle Workflow e-mail notification messages
Introduction to the Customer Application
The Customer Application is a full, Web-based shopping application.
Highlights include:
•Online shopping with orders processed in the Oracle Order Management system
•Configure complex products, including telecommunications items
•Save carts, quotes, and lists
•Share and retrieve carts and quotes
•Track orders
•Cancel orders
•View installed base items
•Submit return orders
•Store and access user address and credit card data
Oracle iStore is an integrated part of the Oracle E-Business Suite.
Key Features Summary
Catalog Management
Oracle iStore provides a full catalog management application in the Site Administration Application, giving merchants a highly configurable, Internet catalog presentation tool. Leveraging the powerful Oracle Inventory on the back-end and Oracle iStore’s catalog building tool in the Site Administration Application, the Catalog is a flexible tool which supports multiple languages and currencies.
Highlights include:
•A section (catalog) hierarchy that can be as simple or complex as your business requirements necessitate. Sections are created in parent-child relationships. Products “hang” on nodes of the section hierarchy.
•Ability to control the browsing experience of the customer through section and subsection presentation.
•Cross-sell capabilities using the seeded Related items relationship, as well as support for a variety of other relationships between products, sections, and Inventory categories.
•A built-in search utility which allows you to locate a product by entering several criteria, including product name, number, category, description, as well as searching by sites that contain the product.
•Product search can support both Section Search and Category Search.
•Optional integration with Oracle interMedia allows you to set up a powerful product search in the specialty sites.
•A Display Template gallery which lets you quickly pick, in WYSIWYG fashion, the layout of individual or groups of sections and products.
•Configurable bins to which you can map your own JSPs and position along the sides, tops, and bottoms of catalog, shopping cart, and user registration pages. Several of the bins are pre-seeded with content.
•Ability to construct targeted catalogs accessible to segments of customers.
•Ability to exclude catalog portions from specific sites.
•Product autoplacement feature which allows the populating of sections with products through a single concurrent program.
•Support for several product types, including serviceable items, configured items, and model bundles.
•Flexible pricing support, including promotional goods modifiers and sites as pricing qualifiers.
Content ManagementOracle iStore’s Content Repository and reusable content components allow you to store, easily retrieve, and configure content to display in your sites.
Highlights include:•Hundreds of configurable Display Templates present the Customer Application. This rich catalog display environment presents a multitude of possibilities for mapping content files to alter the look and feel of the specialty sites.
•Re-usable content components and media objects.
•Easy-to-use interface for mapping source files to the media objects.
•Components and objects that are organized by type of display they effect.
•Framework for reusing a single source file in any number of site catalog pages.
•Ability to map content to specific sites and languages combinations.
•Easily update files which display in the specialty sites.
•Optional integration with Oracle Content Manager to provide content item creation, versioning, and approvals.
Site Reporting
Oracle iStore supplies a variety of data that feeds the metrics in several e-commerce business intelligence and operational reports. The operational reports are presented in Oracle Discoverer Viewer and the e-commerce intelligence reports in Oracle Web Analytics Reporting module. Together, these reports provide a rich collection of valuable data about your sites, your customers, and their ordering activity.
Automated User CommunicationsLeveraging Oracle Workflow, Oracle iStore automatically delivers e-mail notification messages to the appropriate users for such events as:
•Orders placed or cancelled
•Contract negotiations
•Shared carts
•Forgotten passwords and login assistance
•Registration confirmation
•Pending user registrations
•Sales assistance requests
In addition, e-mail messages can be configured by organization, site, and user type, giving you immense flexibility in communicating with your customers.
Background Data Management
Several supplied concurrent programs in Oracle iStore automatically refresh data between business objects. For example:
•Lead import concurrent program pulls customer data from orders and expired carts into database tables for use in other Oracle applications
•Product search concurrent program automatically populates necessary tables with product updates for use in the Customer Application product search
•Reports refresh concurrent program supplies automatic updates of transactional and operational data about the sites.
User Management, Self-Service Registration, and Customer InformationOracle iStore offers a full user registration and management framework in the Customer Application. For organizational users, seeded roles let you offer personalized features for different customer segments and business partners. Automatic user registration enables self-service access to the sites.
Highlights include:
•Supplied registration forms and processes for standard user registration, as well as for customers who have placed orders through other channels and customers who have only partial data registered.
•Business-to-Business (B2B) functionality allows management of complex relationships with corporate customers in a self-service environment, including the ability to restrict access by organization. The seeded Primary User role allows organizational users to set up and manage a community of business users.
•Support for customers integrated with Oracle iSupport and Oracle Partner Management.
•Business-to-Consumer (B2C) functionality allows you to quickly launch an online presence to the buying public.
•Supplied integration with Oracle’s customer data storage model, the Trading Community Architecture (TCA), provides the ability to maintain customer information and complex party relationships.
•Address Book and Payment Book functionality in the Customer Application allows users to maintain their own data.
•Ability to mandate the entry of B2B user contact information.
•Optional integration with Oracle Quoting allows interactive selling and online user assistance.
Globalization and Localization SupportOracle iStore supports a global product catalog and infrastructure, allowing you to launch and maintain an international online presence.
Highlights include:
•Global accounting through Oracle General Ledger allows you to set up multiple sets of books and business calendars.
•Oracle Multiple Organization Architecture gives you the ability to create and manage multiple organizations, inventory units, and warehouses internationally.
•Multiple currency support allows you to deploy sites — with targeted products and prices — in any country.
•The globally-oriented Site Selection Page is the default landing page for the Customer Application. It displays all sites in your implementation, with separate links for each supported language.
•Seeded media objects for specific languages, allowing you to display country-specific images for each language.
•Templates which can show taxes, payment and shipping methods, and address formats which are particular to a country for which the site has been set up.
•E-mail notification messages leveraging Oracle Workflow can be provided in all languages, and configured by organization, user type, and site.
Interactive Selling and Ordering OptionsOracle iStore provides numerous options for interactive selling, user assistance, and ordering options for customers in the Customer Application application.
Highlights include:
•Sales assistance
•Online contract negotiation
•Support for unstructured contract terms
•Collaborative quoting
•Call-me-back functionality
•Sophisticated pricing
•Shared shopping carts
•Guided selling and product configuration online
•Product model bundles
•Opt in/opt out capabilities
•Real-time inventory checks and reservations
•Shopping lists
•Order cancellation
•Automatic e-mail notifications
•Express checkout
Note that some of these features require integration with other Oracle applications.
Order Management and Fulfillment
Supplied integration with the Oracle Order Management Suite’s powerful combination of order processing tools provide a complete range of order management and fulfillment functions.
Highlights include:
•Instant order transmission and fulfillment through Oracle Order Management
•Shipping and shipment tracking capabilities through Oracle Shipping
•Online automated payment processing through integration with Oracle Order Capture
•Order cancellation abilities
•Order returns
•Optional integration with Oracle Financial applications can provide accounting support
•Order tracking, including the ability to view invoice, shipping, and payment details
•Access to customer installed base
•Published quotes, sales assistance and Terms and Conditions fully integrated with Oracle Quoting
Marketing and Customer TrackingOracle iStore features a number of marketing and customer tracking options through its integration with other Oracle applications. These options include:
•Lead import functionality which allows the capture of valuable customer information from Oracle iStore shopping carts. Oracle Sales applications then can use the data in marketing efforts.
•Ability to post advertisements into Oracle iStore Customer Application bins, an option which leverages integration with Oracle Marketing.
•Ability to create deep link advertisements to the Customer Application in other Web pages.
Business Objects, Components, and Processes
Oracle iStore includes the following business objects, components and processes, which allow it to store data, process information, and communicate with the Oracle database and other Oracle applications:
•Business Objects — The schema for representing and storing customers, orders, product catalog and presentation elements. These entities are persistent, shared across all Oracle applications, and manipulated by Java Application Programming Interfaces (API) provided within Oracle iStore’s runtime services.
•Runtime Services and APIs — The coupling of certain common services available within all e-commerce applications (Oracle Foundation) and Java-based APIs (includes some PL/SQL APIs). This combination queries Oracle iStore’s persistent storage of objects and relationships and enables update operations.
•Configurable Customer Application templates — All Customer Application menus and pages are customizable using logical template names.
•Processing and routing templates — Working in combination with the Display Templates, the processing and routing templates contain the logic and appropriate business flows through the sites.
•Oracle BLAF — Both the Site Administration and Customer user interfaces offer the Oracle BLAF (browser look and feel) compliant user interfaces (UI). The Oracle BLAF UI provides consistent look and feel and similar task flows across the Oracle E-Business Suite applications. All section and item runtime templates are BLAF compliant.